My Soapbox: You Need a Press Room

August 19, 2009

So I’m starting a new (soon-to-be-regular) feature on the VOD Comm blog: My Soapbox. It seems that there’s always something that I’m telling my clients they need to be doing on their website, in their business, etc. So I figured, I might as well be telling everybody the things that could help make their site [...]

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Social Story Marketing

July 27, 2009

Good marketing involves good storytelling. When you can capture your audience in the middle of a great story, they jump in with both feet, listening intently to what you might have to say next, and looking for ways they can become part of your story. Remember “The Neverending Story” from back in the 80s? (I [...]

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How Twitter Can (and Should) Change Your Business

June 9, 2009

While at the MediaBistro Circus last week, we heard more than one presenter talk about Twitter. Not only that, we heard more than one (probably even more then two or three) of those presenters share case studies of Twitter being used as a customer service outlet. I’m pretty sure we saw the ComcastCares guy or [...]

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Sifting Through My Notes

June 8, 2009

It’s been a week since I left for NY to attend the MediaBistro Circus and I’ve yet to find the time to sit and sift through all the notes I took at the event. I had planned to do that on my flight home, but I had to dash out after my flight got canceled [...]

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I’m Joining the Circus

June 2, 2009

It’s only appropriate that since I’m in the City That Never Sleeps, I’m awake at 3:40 am the first day of the MediaBistro Circus. It was totally a last-minute decision to come to the event, although every time I got an email with a new update about the event I was intrigued. For some reason, [...]

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Ten Reasons I Love My iPhone

May 28, 2009

First, let me say that I’m not getting paid to say this. (Although, I’d happily work for Apple if they wanted me to!) I should also say that I’m not a techy geeky kind of girl. So for something involving technology to get me excited enough to blog about it, that’s sayin’ something! However, when [...]

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The changing world of marketing and media

May 26, 2009

It’s crazy to think that I fell into the world of marketing nearly ten years ago now. So much has changed in those ten years, but it seems like most of it has really changed in just the last couple years. When I started in marketing it was all about direct mail, merge/purges, and response [...]

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