My Soapbox: Just Say Something!

Well, I haven’t been taking my own advice on this one, so I’m definitely looking in the mirror when I proclaim this Soapbox message. If you’re trying to communicate with an audience, whether you’re selling a product, a service, or just trying to build a network or following, the most important thing to do is Say Something! Now, I’m not saying that you should put mindless dribble on your blog, your Facebook page or your tweets, but your silence will quickly communicate something to your audience: you no longer exist.

I don’t know about you, but if a website isn’t updated since the last time I came, I am not as inclined to stay and look around. If I haven’t received an email from the company whose newsletter I signed up to get, I don’t wonder where they’ve gone… I’ve already forgotten they existed or that we once had a relationship in which they told me what was going on and I clicked on links in their email. Out of sight, out of mind, people.

So, you don’t need to spend hours coming up with the perfect blog post (at least not for every post!), and you don’t need to have the most clever or witty tweet or Facebook status update. But you need to stay connected. Share a revelation you had recently about life, business, the world, etc. Tell people what you’re reading at the moment and how it’s affecting you. Let people know that you’re super busy and probably won’t blog/tweet/whatever as often as you should, but that you’re going to do your best to remain connected. Just be sure that you say something. Something is better than nothing.