It’s only appropriate that since I’m in the City That Never Sleeps, I’m awake at 3:40 am the first day of the MediaBistro Circus. It was totally a last-minute decision to come to the event, although every time I got an email with a new update about the event I was intrigued. For some reason, last week the email just seemed to speak directly to me, so here I am, in New York City (staying with my wonderfully gracious cousin, Joyce!), ready to be challenged and to learn a lot from the folks at the Circus.
I won’t be blogging from the event, although I will be tweeting, so you can watch my updates on this site or on my Twitter page. But at some point after the event I hope to sift through my thoughts and all the info to share some of the insights. At this point I figured I’d just mention a few of the parts I’m most anticipating:
- From Gutenberg to MovableType: Publishing’s Next Edition: I’m looking forward to this session, specifically as an author and as someone who has spent the last nine years marketing in the publishing world. As content continues to flow from every direction and readers can find what they want anywhere (or just generate it themselves), how can we as writers/publishers/marketers continue to offer compelling content and stay relevant as this world shifts?
- Marketing Renaissance: The Age of the Customer: I’m excited about this session because of the direct implications it can have on my business and how I can help my clients. The description for this one really speaks for itself: Social Media. Search. Customer Engagement. Word of Mouth. Authenticity. These terms are critical drivers in a new era of marketing and advertising strategies. This group of digital marketing experts will discuss how customer behavior is evolving around technology, explore emerging trends and business models that will shape marketing, PR & advertising in years to come.
- Branding, and more… Really, as I scroll through the schedule for the event, each session seems to offer something that will help my business or help me help my clients. It will get mundane if I continue to blather on about each of the sessions and their descriptions. Instead, I’ll take great notes and share insights with you when it’s all said and done.
Until then…
